properti AG
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Das #1 PropTech der Schweiz. Führender Real Estate Tech Agent mit eigener Plattform (propchain), 180+ Mitarbeitende an 12 Standorten schweizweit. Verbindet Technologie und Immobilienexpertise für Verkauf, Vermietung und das gesamte Ökosystem rund ums Wohnen.
Projektdauer
6Monate
Branche
Real Estate
Unternehmensgrösse
180+ Mitarbeitende
[01]
Introduction
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Von einer grossen Kundendatenbank, die nicht mit HubSpot sprach, und Reports, die einmal pro Woche von Hand entstanden, zu einem System, in dem Marketing, Sales und Operations jederzeit auf dieselben Echtzeit-Daten schauen.
[02]
The Challenge
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180+ Mitarbeitende. 12 Standorte. Eine riesige Datenbank, die nicht mit dem CRM sprach.
properti ist kein klassisches Maklerbüro. Es ist ein Tech-Unternehmen mit eigener Plattform, Dutzenden Maklern an 12 Standorten und einem schnell wachsenden Team. Die Realität hinter dem Wachstum: eine grosse Datenbank mit Kunden und potenziellen Leads, die nicht in Echtzeit mit HubSpot synchronisiert war. Marketing-Daten stimmten nicht mit den Sales-Daten überein, jedes Team arbeitete mit seiner eigenen Version der Wahrheit. Die Marketing-Returns wurden einmal pro Woche ausgewertet, manuell zusammengebaut aus verschiedenen Systemen. Wenn eine Kampagne lief, konnte niemand in Echtzeit sehen, welche Leads daraus entstanden und was der Vertrieb daraus machte. Bei einem Unternehmen dieser Grösse und Geschwindigkeit war das nicht nur ineffizient, es war ein strategisches Risiko.
[03]
The Solution
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Alle Daten in Echtzeit. Für alle Teams. Die ganze Zeit.
systemlink hat über 6 Monate und in enger Zusammenarbeit mit mehreren Teams die komplexen Datensysteme von properti in Echtzeit synchronisiert. Die zentrale Kundendatenbank und HubSpot sind seither permanent aktuell: Änderungen im einen System erscheinen sofort im anderen, keine manuellen Exporte, keine veralteten Daten. Parallel dazu wurde das HubSpot-Setup optimiert und um moderne Features erweitert, damit das Marketing-Team seine Prozesse direkt im System skalieren kann. Custom Dashboards und Reporting in HubSpot zeigen die Marketing-Returns jetzt in Echtzeit, wo früher einmal pro Woche ein Report gebaut wurde. Und weil ein System nur so gut ist wie das Team, das es nutzt, wurde das gesamte Team eingearbeitet, sodass alle Abteilungen mit denselben Daten arbeiten und sie konsistent pflegen.
[04]
The Results
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[06]
Kundenerfolge
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