
AI AUTOMATION EXPERTEN
MarketConsultive GmbH
Market Consultive is a consulting company focused on ecommerce and on scaling ecommerce operations, with its own print-on-demand production in Germany and an active expansion into the US market.
Automation Timeline
4 Months
Industry
Consulting (Ecommerce & Print-on-Demand)
Company Size
15+
Website
[01]
Introduction
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Market Consultive had the demand and the team, but its sales data was working against it. HubSpot had become chaotic, and sales and marketing were operating without a reliable shared picture. systemlink cleaned and restructured the data into a single source of truth, aligned the sales process across the whole team, and put a live dashboard in their office. That transparency surfaced a better lever than more ad budget, and acting on it grew revenue on the same spend.
[02]
The Challenge
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The core problem sat in the data. HubSpot had turned chaotic, and because of that, sales and marketing didn't share a reliable view of what was happening.
For a sales team of three to six people, that meant no clear answer to the basic questions that drive a day: who to call, when, and why. Calls weren't documented consistently, so the picture never got more accurate over time. And without a trustworthy overview, the instinct when results stalled was to push more budget into ads, without knowing whether that was actually the constraint.
[03]
The Solution
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systemlink rebuilt the foundation and connected everything around it.
First, we organised and cleaned the HubSpot data into a single source of truth for both sales and marketing. Then we optimised the sales process so the whole team was aligned and knew exactly who to call, when, and why. Every call was documented through automated forms that fed the database in real time, which in turn powered a live dashboard in their office. For the first time the team had full transparency over what was happening across the pipeline. That visibility changed the strategy. The dashboard made it clear that the leverage wasn't always more ad spend. The call show-up rate was the real bottleneck. So we set up WhatsApp automations to remind and engage leads ahead of their calls. The result was more revenue on the same ad budget, from one targeted change that was plainly visible in the KPIs.

[04]
The Results
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More revenue achieved on the same ad spend
[06]
Customer Success
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